Did you know that 90% of small businesses have Facebook pages, but that almost one third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago. In order to create a successful following on social media, every post needs to have value. This means posting timely, relevant, and engaging content.

Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.

It’s easy! By setting up a list of searches, you can find customers in your area and start an immediate conversation. Here are 3 easy steps. First, find words and phrases that relate to your products or services. If you’re a locksmith, try “locked keys in car”. Next, respond to the relevant search results by starting a conversation or making the person an offer. And finally, seal the deal and fulfill your end of the bargain. The system will automatically record all conversations for future viewing.