Increase Your ROI with Email Marketing

Engage with Email

Email campaigns are a great way to connect with the people that are most ready to hear from you. Use the opportunity to walk them through their most recent purchase so that they can get the most out of it, or just say Happy Birthday. Keep them up to date on the newest sales or invite them to your next event. The messages are endless.

 


“Email marketing is your opportunity to build relationships with leads, loyalists and new customers in a way that’s convenient for them – right in their inbox.”

Spark A Connection


Did you know that, according to HubSpot, almost 1.8 billion consumers check their email using their mobile device! That’s almost twice the number of people that check it on their desktop, putting your message right at their fingertips.

Email marketing is a great channel for companies to use in their marketing strategy. According to recent studies, the ROI on email marketing can range anywhere form $33-44 dollars for every $1 spent. That’s up to 4400%.

Social media can be a great marketing tool, but email marketing has proven to be the most effective way of increasing your click through rate. When properly set up, you’re able to reach the right people, with the right message, and make more money doing it. Don’t get stuck in the rabbit hole scroll, make sure your customers get your message front and center.

 

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Elevate Your Email Marketing Strategy

Email marketing can  be a powerful tool when used correctly. Delivering resources, providing support, creating connections and increasing sales are just a small sample of what email marketing could do for your business. To achieve the best results, here’s what you can expect when working with us to develop your email marketing automations and campaigns.

01

Select Your Purpose

Before we start writing, it’s important to know what the goal is. It’s important to understand not only what success looks like to you, but to your customer. What should they get out of opening and giving you that oh so valuable click-through.

02

Create Your Campaigns

Although the name may seem misleading a campaign is typically a single email. These emails may be strung together through automation to create campaign sequences and customer funnels.

Although we’re sure you’ve sent plenty of emails by now, it’s important not to overlook the importance of design and delivery. Our team is here to help you design campaigns that get attention and convert.

03

Automation

If you’ve ever gotten home and realized you forgot to sent that one message to that one person that left you a voicemail during your lunch break or that person that sent you a random request through your website, automation is here to save the day. Email automation allows you to be there to follow up with your customers and provide them additional support after the sale without having to send 20 times a day.

When properly set up, you and your team are ready to respond to every customer request or event taken on your website or throughout their experience.

04

Testing and Analytics

Now that everything is set up it’s time to test it and start with delivery. Like most parts of your business, you email marketing strategy should be a living thing, which means it should evolve over time. Your analytics will help you determine what areas can use the most work, but it’s important to understand what those numbers mean and how to use them to make informed decisions.

We cannot stress enough the importance if testing your email strategy. As you send out more and more emails you’ll learn what your audience responds best to and what makes for a greater experience. It can be as simple as changing the shape of your button or rephrasing your subject line. 

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