Location, Location, Location.
At the dawn of business and real estate, opening the doors of your new business was all about location. While that’s still pretty true, the location is a bit different.
Did you know that 4/5 people use search engines to find local information?
As consumers are search digital, it’s important that the businesses they are looking for are doing the same. Businesses need to be where potential customers and other opportunities can find them.
How do you do that? Listings.
When it comes to being listed, it’s all boils down to quantity and accuracy. How many places can your potential customers find your business? And, when they find it, does the information match across directories?
Accuracy is key.
Having the right information listed for your business is super important because some search engines won’t show your business if there is too much conflicting information across the web. This can be as simple as your business name, address, and phone number (NAP). If you list your hours of operation, you should make sure they are correct across the board as well.
Your business reviews and your listings account for 66% of your ability to show up in search engine results. That means, that when your information isn’t accurate, you could be missing out on prospective customers.
So, how do you fix it? Listing Builder.
Listing Builder is an app that allows your company to manage your business listings across the web from a single dashboard. Did you know there are over 70 potential listings locations and directories? Business owners can spend hours upon hours keeping up with the changes and data that are required to keep all that information up to date.
On the other hand, there’s Listing Builder.
Listing Builder makes it easy for you to push changes to all of the directories at once to ensure that accurate information is found across the web. Additionally, voice search and mobile device searching are benefits of using the Listing Builder App so you can reach even more people in their preferred method of searching.
The most searched business directories:
- Google My Business
- Social Media (Facebook, Instagram, LinkedIn, Twitter)
- Yellow Pages
The information included in listings:
- Name, address, phone number (NAP)
- Hours of Operation
- Services offered
- Business Category
Overall, your business needs to be listed to be found by the people that are looking for the answers you provide. The information they find should be accurate and trustworthy so you can win the customer and grow your business.
Let us know your biggest challenges with getting listed or contact us today to learn more about how we can help.