In the land of solopreneurship, it can be overwhelming when you’re doing everything you can to scale your business.
There are a lot of questions running through your mind, but eventually, you realize that you don’t know what you don’t know. And what you do know is quite frightening.
For the solopreneurs looking for a way to regain the confidence they once had, here are 5 ways to market smarter.
1. Don’t Sell Yourself Short
When you’re starting your business it’s normal to want to compete with what’s out there. Cutting the price isn’t the best way to do it. When you’re staying competitive in the market, use your opinion, your expertise, and your insight to change the money game.
At the end of the day, you’ll realize that your time is valuable. And that giving it away, you’re only doing yourself a disservice.
Focus on the value that you provide and the price will justify itself.
2. Create a Dynamic Website
Your website should change, at least a little, over time. Just like your business. That’s because it should be a resource, it should grow with you.
In addition to being dynamic, your website should be a major resource. Especially for the people that are coming to you for answers.
For some new business owners, this can seem a little scary. If they can find all the answers on your site, why would they pay you, right?
They pay you for what’s between the lines. For the way you do it, the way you make it make sense, the value and execution that only you can give. After all, there’s only one you in the world.
3. The Art of Campaign Construction
You’ve probably heard that if you’ve got a business, you absolutely must be on social media. And if you’ve got a website, how dare you not have an email list! And no blog! Huh, for shame…
While these tools are great, they’re pretty insignificant and a huge waste of time if you’re not using them properly.
You might spend hours every week creating attractive social media content, and amazingly informative email newsletters and blogs that give answers to all of your questions.
Here’s the catch.
You want to do them in a way that they work together! This keeps your audience’s attention on a single goal, the same goal, every time they interact with a new piece in a series of content.
4. Your Company IS NOT the Solution
When it comes to advertising, your company is not the solution. The solution is what your company DOES that solves the problem. A lot of businesses miss out on customers because they’re so busy talking about how great their company is, they forget to answer the question the customer was asking in the first place.
It’s important that you realize, you solve the same problems as your competitors. If you’re wondering why they buy from you over them, read #1 again.
When customers come around they’re not looking for another way to look at the problem, they’re looking to know how you can help them solve it.
#5. Know Your Product Job
When you’re in a sea of competition, it can be hard to understand how your solution works better for a particular type of person.
That’s where product jobs come in.
Big companies have big budgets that allow them to market their single-style solution to everyone. Here’s where you’ve got the upper hand. Your product can help each person in a specifically different way.
You can sell the same solution to 10 different people for 10 different reasons and they can all see the value plain as day.
It’s all in how you put it out there.